Tokyo, Nov. 25 (Jiji Press)–A public-private fund was established Monday to extend financial support for the overseas promotion of “Cool Japan” contemporary Japanese culture including animation, music and fashion.
Japanese industry minister Toshimitsu Motegi said at a ceremony in Tokyo that he is pinning hopes on businesses that make use of Japanese content and potential for hospitality.
Promoting Cool Japan as one of its key policy measures, the government of Prime Minister Shinzo Abe invested 30 billion yen in the fund, while 15 companies invested a total of 7.5 billion yen.
Nobuyuki Ota, who heads the fund, underscored its readiness to back motivated companies, saying that it will nurture low-profile but excellent products, content and services in regional areas in the medium- to long-term in order to make them available in global markets.
The ceremony also brought together officials from ANA Holdings Inc., Dentsu Inc., Isetan Mitsukoshi Holdings Ltd., Mizuho Bank and other companies that have invested in the new fund. The private stakeholders confirmed they will work together to promote Japanese culture and goods overseas.
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